One of my instructors used a term on Tuesday that I hadn't heard before, but entertains me:

"Build your Google"

By this she meant that you need to get your name on things so that when a person googles your name, a lot of impressive stuff comes up. I like that not only has this search engine spawned a verb, but now a business phrase.

Of course, when I google myself a lot of entries come up, but none of them have anything to do with me. Damn you, commonplace name! Nah, I guess I just need to work on building my google.